Washington State Federation of Chapters
6011 Winnwood Drive SE
Olympia, WA 98513
May 29 , 2013
Dear Chapter President and Public Relations Chair,
For chapter public relations to be effective, they need to be planned and reviewed in
light of the chapter’s goals, objectives, resources and audiences. They can involve a wide range
of activities, including community/community service events, speeches and presentations, displays and exhibits, news articles
and releases, and advertising.
Many of these approaches can be performed
at no cost, others may require funding. Some limited WSFC public relations matching funds are available,
while other matching funds may be provided by NARFE.
In accordance with the “WSFC
Procedure for Chapters to request Financial Support for Public Relations Activities” (WSFC Policy/Procedure Manual),
you are asked to prepare and provide me a written copy of your initial chapter public relations plans and funding requests
by June 30 for the period of July 1, 2013 to December 31, 2013. As
some 2013 funds are still available, you can send me supplemental requests for those funds until October 1.
Enclosed are several forms for you to use. The “WSFC Public Relations Action Plan” is
the basic format for you to use to submit the annual plan. There are several “Request for Matching
Public Relations Funding” worksheets that should accompany the plan. These include “Advertising
in Commercial or Specialty Newspaper or Publication”, “Special Event Support” and “Chapter News Releases”.
You can use the same forms for current year supplemental requests. Simply modify the dates
on the heading of the plan.
You can mail, or e-mail the completed forms to me. If
you have questions, you can contact me at (360)456-8509, or by e-mail at firstname.lastname@example.org.
Additional copies of the form, along with more resources
concerning public relations planning are available on the WSFC web site. Go to www.narfewa.net, click on Public Relations, then “Public Relations Plans and Policy”
WSFC Public Relations Chair